When working in a startup design and development efforts can zero in on projects depending on company goals. With the primary focus being iOS the Stayful Webpage was really in need of some optimization. The challenge was to modernize the homepage while making design decisions that made sense according to user research.
Before any design work done, I researched what was performing well on our site and what users seemed to enjoy. This was done on Usertesting.com and in small focus groups. This allowed us to optimize based on user needs first then allowed us to implement design decisions that made sense.